Site Speed Matters in 2010, More Caffeine from Google

by Mathdelane on November 15, 2009

Reading time: 2 – 2 minutes

Google Engineer Matt Cutts has revealed to WebProNews in Vegas where Google is heading and believe it or not, he said that the Algorithm update or Caffeine will go live after the end of the holidays so as not to upset webmasters from any changes in the algorithm but one thing is for sure, Pagerank updates will happen by January 2010 and Caffeine will run in full blast however one of Google’s data centers will be rolling out the update but users wouldn’t notice the shift because it will happen gradually.

The other piece of information that struck me the most is when Google starts considering site speed as a ranking factor come 2010. Matt Cutts providing advice to webmasters about how to make a website faster is forthrightly showing some signs of a change. It may or may not happen but there’s a huge possibility.

Are you even prepared for the big change?

What impact can it bring to blogs and small websites on shared hosting? Or sites with too many affiliate banners hoping for clicks and commissions when in fact these monetization schemes actually slow down page load due to so many HTTP requests? Once this happens, we may also be saying goodbye to widgets, I think. How can a cheaply hosted site compete with sites on dedicated hosting and those powered by CDN (Content Delivery Network)?

Have you already thought of a plan when this becomes standard?

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YouTube Grows a Feather but Still Can’t Fly
December 10, 2009 at 11:41 pm

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1 Liane YoungBlogger November 15, 2009 at 8:24 pm

That’s surprising! Site speed will factor in to Page Rank? Is that why I’m on a PR 3 now? LOL. My blog upload time is pretty much fast. Wonder what Matt Cutts is thinking.
Liane YoungBlogger´s last blog ..Your YoungBlogger is Officially Back! Plus, We’re Now Page Rank 3 and I’m Giving Away Free Backlinks!

2 Mathdelane November 15, 2009 at 11:36 pm

Welcome to Software Critics, Liane! It feels great to see new faces coming over. Thank you for leaving a comment.

Caffeine wouldn’t be felt until 2010 but I’m hopeful that it shouldn’t drastically surprise each one of us with some extreme changes in Pagerank not to mention site speed being a ranking factor for PR and SERPs although we still don’t know if Google will push through with the idea however anticipating the possibilities could prepare us for what’s going to come.

3 Sire November 17, 2009 at 1:55 pm

I’m not all that fussed. I’ve stopped worrying about what Google though ages ago. I couldn’t care less if they downgraded me because they thought my blog loaded too slowly. If nothing else they would simply be providing me with some more ammunition for another rant similar to my Google Sucks poem.
Sire´s last blog ..Comments, The Lifeblood Of A Blog

4 Mathdelane November 17, 2009 at 2:10 pm

Hopefully, this idea would simply stay in the minds of some within their ranks otherwise if this becomes a permanent ranking factor, I can’t imagine advertisers maximizing on banner placements would react and this could also cause profits to deplete for many websites.

5 Sire November 17, 2009 at 2:30 pm

Perhaps that is their intention, to get more people to advertise through adsense rather than inefficient website slowing banners?
Sire´s last blog ..Comments, The Lifeblood Of A Blog

6 Mathdelane November 17, 2009 at 4:37 pm

That’s what I’ve been thinking, Sire. It seems that Google wants to monopolize the web. I hope I’m wrong.

7 Arafat Hossain Piyada November 19, 2009 at 1:44 am

If Google push that idea then that will be a democratic issue for shared hosting owner. Another thing is most blog hosted on shared hosting and everybody knows Google love blog as it update often than static site, so I think Google won’t going to implement it.
Arafat Hossain Piyada´s last blog ..Create VCD From AVI File With Free AVI to VCD Converter

8 Mathdelane November 19, 2009 at 2:27 am

You have a good point however there are blogs especially larger ones that are hosted on dedicated servers and bloggers that can really afford expensive hosting. I just hope that Google would really look into it on a more humane perspective.

9 John Samuel November 19, 2009 at 2:10 pm

Though such a development looks an interesting development, but as you pointed out, it will not be a good option for sites on shared hosting.
John Samuel´s last blog ..How to give Credit to the Top Commentators of your Blog?

10 Mathdelane November 19, 2009 at 3:34 pm

Hi John, it’s good to see you back.
Yes, that’s what most bloggers are worried about. It’ll definitely be unfair when that happens. I hope not (crossed fingers).

11 Ching Ya November 19, 2009 at 3:50 pm

Hmm.. I just wonder how would Google define ‘fast’ if it is to be used as one of the page ranking criteria? It’s getting more ‘invisible’ than ever on how they determine PRs. As much I prefer a fast loading page, but I just can’t help but feel a bit uncomfortable with all of the new ‘warnings’. Does content and real values mean anything anymore? h

@wchingya
Social/Blogging Tracker
Ching Ya´s last blog ..6 Twitter Lists Applications to Expand Your Network

12 Mathdelane November 19, 2009 at 4:43 pm

Welcome back, Ching Ya!
As much as I wanted to look good in the eyes of Google (like most webmasters and bloggers do), these “hidden signs” whether it becomes true or not are going completely overboard. I hate to think that Google isn’t just monopolizing the web but manipulative of those who abide. I hope I’m wrong…

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