Site Speed Matters in 2010, More Caffeine from Google

November 15, 2009 | By | 17 Replies More

Reading time: 2 – 2 minutes

Google Engineer Matt Cutts has revealed to WebProNews in Vegas where Google is heading and believe it or not, he said that the Algorithm update or Caffeine will go live after the end of the holidays so as not to upset webmasters from any changes in the algorithm but one thing is for sure, Pagerank updates will happen by January 2010 and Caffeine will run in full blast however one of Google’s data centers will be rolling out the update but users wouldn’t notice the shift because it will happen gradually.

The other piece of information that struck me the most is when Google starts considering site speed as a ranking factor come 2010. Matt Cutts providing advice to webmasters about how to make a website faster is forthrightly showing some signs of a change. It may or may not happen but there’s a huge possibility.

Are you even prepared for the big change?

What impact can it bring to blogs and small websites on shared hosting? Or sites with too many affiliate banners hoping for clicks and commissions when in fact these monetization schemes actually slow down page load due to so many HTTP requests? Once this happens, we may also be saying goodbye to widgets, I think. How can a cheaply hosted site compete with sites on dedicated hosting and those powered by CDN (Content Delivery Network)?

Have you already thought of a plan when this becomes standard?

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Category: web authoring

Comments (17)

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  1. That’s surprising! Site speed will factor in to Page Rank? Is that why I’m on a PR 3 now? LOL. My blog upload time is pretty much fast. Wonder what Matt Cutts is thinking.
    .-= Liane YoungBlogger´s last blog ..Your YoungBlogger is Officially Back! Plus, We’re Now Page Rank 3 and I’m Giving Away Free Backlinks! =-.

  2. Mathdelane says:

    Welcome to Software Critics, Liane! It feels great to see new faces coming over. Thank you for leaving a comment.

    Caffeine wouldn’t be felt until 2010 but I’m hopeful that it shouldn’t drastically surprise each one of us with some extreme changes in Pagerank not to mention site speed being a ranking factor for PR and SERPs although we still don’t know if Google will push through with the idea however anticipating the possibilities could prepare us for what’s going to come.

  3. Sire says:

    I’m not all that fussed. I’ve stopped worrying about what Google though ages ago. I couldn’t care less if they downgraded me because they thought my blog loaded too slowly. If nothing else they would simply be providing me with some more ammunition for another rant similar to my Google Sucks poem.
    .-= Sire´s last blog ..Comments, The Lifeblood Of A Blog =-.

  4. Mathdelane says:

    Hopefully, this idea would simply stay in the minds of some within their ranks otherwise if this becomes a permanent ranking factor, I can’t imagine advertisers maximizing on banner placements would react and this could also cause profits to deplete for many websites.

  5. Sire says:

    Perhaps that is their intention, to get more people to advertise through adsense rather than inefficient website slowing banners?
    .-= Sire´s last blog ..Comments, The Lifeblood Of A Blog =-.

  6. Mathdelane says:

    That’s what I’ve been thinking, Sire. It seems that Google wants to monopolize the web. I hope I’m wrong.

  7. If Google push that idea then that will be a democratic issue for shared hosting owner. Another thing is most blog hosted on shared hosting and everybody knows Google love blog as it update often than static site, so I think Google won’t going to implement it.
    .-= Arafat Hossain Piyada´s last blog ..Create VCD From AVI File With Free AVI to VCD Converter =-.

  8. Mathdelane says:

    You have a good point however there are blogs especially larger ones that are hosted on dedicated servers and bloggers that can really afford expensive hosting. I just hope that Google would really look into it on a more humane perspective.

  9. John Samuel says:

    Though such a development looks an interesting development, but as you pointed out, it will not be a good option for sites on shared hosting.
    .-= John Samuel´s last blog ..How to give Credit to the Top Commentators of your Blog? =-.

  10. Mathdelane says:

    Hi John, it’s good to see you back.
    Yes, that’s what most bloggers are worried about. It’ll definitely be unfair when that happens. I hope not (crossed fingers).

  11. Ching Ya says:

    Hmm.. I just wonder how would Google define ‘fast’ if it is to be used as one of the page ranking criteria? It’s getting more ‘invisible’ than ever on how they determine PRs. As much I prefer a fast loading page, but I just can’t help but feel a bit uncomfortable with all of the new ‘warnings’. Does content and real values mean anything anymore? h

    @wchingya
    Social/Blogging Tracker
    .-= Ching Ya´s last blog ..6 Twitter Lists Applications to Expand Your Network =-.

  12. Mathdelane says:

    Welcome back, Ching Ya!
    As much as I wanted to look good in the eyes of Google (like most webmasters and bloggers do), these “hidden signs” whether it becomes true or not are going completely overboard. I hate to think that Google isn’t just monopolizing the web but manipulative of those who abide. I hope I’m wrong…

  13. Cemil says:

    I have read recently on the Google blog that Google have finally made changing to search algorithm in English on Google.com which will take into consideration the speed of the site. It will not be as high as the relevance, however its the first major step into the speed side of things…
    .-= Cemil´s last blog ..Researching A Niche For Profitability =-.

  14. Mathdelane says:

    @Cemil
    Hi,
    I’ve been hearing a lot lately from Google about real-time indexing and how it would affect the SERP. I think there’s going to be a clash between site speed and relevance. I hope that relevancy still matters in the end.

  15. Efrain says:

    When someone writes an piece of writing he/she retains tthe thought of a
    user in his/her brain that how a user can know it.
    So that’s why this post is great. Thanks!

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