Purchasing Localized Domain Extensions

November 17, 2009 | By | Reply More

Reading time: 1 – 2 minutes

Currency can sometimes play a factor in acquiring Domain Name Registration for a website you’re planning to build up. Users of a particular geographic area will most likely prefer buying a domain and hosting using their local currency for ease of use.

Domain extensions having .co.uk signify that a site is geographically targeting users in the United Kingdom but that doesn’t mean that domain registrars would not accept or register other domain extensions which cater to a global audience like .com, .net or .org.

The main reason why geo-targeting for domains is a value-added factor is because it allows businesses to rank high on searches online within the targeted location. Google once pointed out that certain domain extensions like .ca, .co.uk, .be, etc. are automatically prioritized for searches within that geo-location.

Local businesses who wish to established brand strength and online presence in their own country must go after localized domain extensions in order to appear more relevant on localized searchers.

If you’re planning about purchasing a domain name, it’s always advisable that you should consider your target audience or market. If you end up focusing on the local arena and somehow got lucky with your business and wanted to expand internationally, then buying a generic domain extension would be ideal.

Tags: , ,

Category: web authoring

Leave a Reply