How Website Heat Map Works

August 30, 2012 | By | Reply More

Reading time: 2 – 3 minutes

If you are a newbie blogging, chances are, you’d definitely become interested in time with website metrics. These metrics includes your web visitor statistics—uniques, and returning or regular visitors. Of course this is natural because you’d want to think if someone is reading your blog. In the event that in the future you’d like to earn some money from your blogging efforts, you’ll be more than just interested in stats but also in the engagement of users into your website such as where they usually scroll and clicks.

These movements in your website are called website heat maps. These determine how users are engaging with your content. There four types of website heat maps that you can look into—scroll heatmaps, click heatmaps, mouse movement heatmaps, and live click heatmaps.

website heat mapAs web visitors come into a web page, user engagement is already measured other than the usual number of visits in a day, length of visit, browser used and geolocation among others.

Tracking user engagement and measuring results varies depending on the purpose the web owner wants to achieve.

For the general part, web owners would be more interested in determining which sections of their web pages receive the most clicks via click heatmaps. Since most of these sections might have ad placements, the data from these clicks measure which sections produce more revenue and high CTR. Ad placement success is crucial to websites running contextual and graphical ads such as Google Adsense, Chitika, and other CPC ad platforms.

Scroll heatmaps, however, tells if any webpage needs revisions. These data are produced in real-time thus allow web developers to find out if there’s any particularly changes that needs to be done on a page like headlines location, posts and other important sections of a website that needs proper attention. As you see the page scrolling, you will know if a certain post is getting the attention it needs and if there are some that needs to be broken down into smaller chunks.

Mousemovement heatmaps on the otherhand allow web owners to clearly see which sections of the site attracts the attention of visitors through color codes with white being the hottest color getting the most attraction, this heatmap type determine which keywords, images and or buttons get the most attention.

Live Click heatmaps however pays more attention to areas of a website where users click in real-time and is mostly useful when launching new campaigns and landing pages.

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Category: web authoring

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