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Unbeknownst to regular web users, webmasters have become keen over the last few years about the stats their web properties are getting especially now that search engine rankings are constantly becoming more of a business than just a competitive part of maintaining online presence.
The impact of Google pagerank still plays a part in any web optimization strategy. SEO (Search Engine Optimization) practitioners strive to propel their websites up in the search engine results pages (SERPs), even freelance web developers compete in this industry so the more they’re able to move their websites up in the ranks for targeted keywords, the more credible they become.
I won’t be discussing the nature of Google pagerank in detail here but the simplest would be—Pagerank is achieved when more quality sites link to your website and that for Google is counted as a vote. A rather corporate standpoint of explaining how the relevancy of a site linking to another and the factors affecting a website’s ranking can be read from Google’s Technology overview page.
My previous post about the pagerank drop of this site back in October simply proves that the algorithm changes and that the search engine giant is working at the background.
Positively, just the other day, Software Critics’ pagerank went back to 3 from nil. The green bar is finally back and that means, its harvest time.
The greenbar if you may ask matters to almost every webmasters as it matters more to advertisers. Sponsors pay for links and in return, bloggers or webmasters earn revenue. SEO practitioners get credibility and rates increase when their projects get some PR boost.
While established sites may lose some PR and retain it back at some point, traffic never ceases. It’s a proven fact. For more than a month that this site had lost its pagerank, its traffic never ceased.
Google was right when they pointed out that pagerank is not really something that webmasters should be focused on, instead efforts should be driven on producing quality content. The green bar is just an indicator not an exact measure.
Overtime, there are several metrices that need to be given attention like ROI, click-throughs, traffic, and social media referrals among others depending on the scope and nature of the website or web business.
If the green bar is somewhat giving you some blues, whine not but continue working hard.
Have you checked your site’s pagerank lately? Check it now to find out.
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Up next…what I did to regain my site’s pagerank. Stay tuned.
Category: web authoring