Reading time: 2 – 4 minutes
Updated and compelling content, easy-to-use navigation with fast-loading pages and attractive design are just among the salient features readers are looking for in a blog.
Readers arrive on your site’s landing pages expecting that they’ll get the information they’re looking for especially when they came from the search engines.
However, I always feel that changing your site’s theme once in a while does help in keeping your regular readers attention and that it reminds them that the site owner still has the time to keep monotony out-of-place.
I’ve used the Thesis Theme for more than six months, although I’ve made several tweaks with it, I came to the point that switching WordPress theme would be a great move especially when I feel that transition has to take place to spice things up a bit.
In an SEO (search engine optimization) perspective, changing themes don’t matter much as long as you’re using All-in-one SEO plugin or Platinum SEO for non-SEO powered themes although some theme developers would insist that using their SEO-savvy themes provide some edge over the other themes around, it doesn’t bother me as long as good content keeps pouring in.
Visitor interaction matters the most because the actions they take like clicking on your links, your ads, buying something or leaving comments are most likely to be products of good website design and layout.
How often do you encounter sites with cluttered sidebars and headers that almost look like a NASCAR?
More than eating the site’s space with so many distractions, it also slows down the site because of too many “http requests” on the server.
I’m not against blogs with too many widgets or ads but the real point is making it easier on the eyes of your readers. After all, the first thing they’re going to do when they land on your site is have a glance than read your article.
And if they didn’t like what they’ve seen, the “X” button on their screen is just a click away.
Category: web authoring