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Social Media Outreach By Prominent Executives

October 15, 2014 | By | Reply More

Reading time: 3 – 4 minutes

Business people utilize social media to optimize outreach to customers and partners. Loyal consumers of particular companies are often interested in what executives have to say. Similarly, companies also have plenty of reasons to stay updated on the latest events relating to business partners. Being concise is an important aspect of proper social media management whether for business or personal reasons. Therefore, prominent executives usually post catchy headlines on social media sites. The goal is to quickly entice readers to get in-depth information about relevant trending topics in a given industry. Social media posts made by business people usually include links to external websites that feature in-depth articles from reliable sources such as magazines and scholastic journals. Charts are used heavily by businessmen who want to emphasize eye-popping statistics regarding economic activity at home and abroad.

It’s common for wealthy entrepreneurs to post articles about issues that might not even be directly related to specific business operations. However, smart business people understand the complex global economy in which environmental and social issues heavily influence commercial success. Most consumers think that executives are only interested in the latest market prices of stocks, commodities and other financial packages. However, successful executives try to break such myths by providing unconventional perspectives in business. Posts about foreign politics might be somehow linked to regional businesses in the United States. An American investor might point out how U.S. politicians can borrow ideas from other countries when it comes to commercial regulation. With soaring corporate taxes in the United States, patriotic American executives are looking for ways to influence some reforms in the political arena.

Social media posts can also be used by executives to explain trends involving American companies officially opening their headquarters overseas for tax benefits. CEOs can make their case on social networks when it comes to outsourcing and branch relocation. Consumers could be informed about some of the unfair corporate taxes that drive American businesses overseas. Additionally, executives can use social media to respond to actual questions posted by American consumers. It’s possible to lay out the conditions for an American company to relocate back to the United States and hire more domestic workers.

While focusing on an array of issues on social media, business people ultimately want to attract more customers and new business partners. Therefore, authentic profile pages on social network feature links to official websites of entrepreneurs and their companies. An executive like Glen Gonzalez and other businessmen are examples of prominent investors who use social media for widespread outreach.

Social media is also a great platform for boosting one’s reputation. Wealthy executives can show their philanthropic activities that are rarely covered by mainstream media. Instead, news outlets seem to be obsessed with covering stories that involve scandals in the personal lives of prominent business people. Social networks could feature photos and videos of actual fundraisers that are sponsored by corporate executives. Even better, tags might be used to create social media buzz that ultimately raises awareness for great causes such as cancer research or academic scholarships. Transparency is another key feature of social media posts about philanthropic activity. Business people should not have a problem with revealing their personal monetary contributions to charities. Additionally, executives should also reveal annual contributions made by their companies.