Reading time: 2 – 3 minutes Did you know that the first product to be scanned with a barcode was a 10 pack of Wrigley’s Juicy Fruit gum? This fact may sound a bit too elementary for you but this is where my post will evolve. June 1974 marks the first use of a bar [...]
Why Companies Like Reputation Changer?
Reading time: 2 – 4 minutes Love Google+? When Google+ first hit the Internet, it was met with a mixture of enthusiasm and skepticism. The enthusiasm stemmed from the fact that it was a social network from Google, one of the most prominent brands in the world; what could go wrong? The skepticism, meanwhile, came [...]
Shopper Engagement Rules for 2012 and beyond
Reading time: 2 – 2 minutes The past year highlights a tremendous change brought about by the boom of the digital marketplace which created an offset to the years of economic challenge and uncertainty. Around the world, companies are always looking forward to the create the most creative and successful campaigns that will surely engage [...]
