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Marketing as a term has changed dramatically other the years. With the advent of social media, the term has had different derivatives like social media marketing, internet marketing, and multimedia marketing and so on. Corporate marketing may sound stiff and too formal but remains relevant up to this day.
What does it mean in today’s social network occupied users base? The answer depends on the implementation of marketing strategies and how it relates to the many.
Basic principles of marketing will still continue to push any efforts toward accomplishing goals. Nowadays, keeping your customers engaged in social media and online communities allow you to remain afloat with your customers’ wants and how they want your services and products to satisfy them. This way, you create a positive and tangible brand behavior and allow you to fulfill your brand promise.
It’s common to people to believe in other people who do what they say they do and this works the same way with companies who want to build their brand by creating brand engagement and building brand online communities.
When brands honestly engage with their user base and prospects, they create a deep level of understanding, advocacy and loyalty.
As a company, how would you like to engage?
Category: social media