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Businesses in order to sustain its market presence embrace strategies that help them manage their market base, attract new customers, retain old ones and strengthen advocacies for their brand.
One of which is the widely implemented model called CRM which is used for managing company communications with customers, clients and sales prospects. An online customer relationship manager however does exactly the same but is more web-based.
CRM (Customer Relationship Manager) involves the use of technology to streamline business processes such as automation of interactions, organization of contacts, and synchronization of tasks relating to sales activities and customer service.
The main goal of CRM adoption is to find, attract and win new clients or customers, retain loyal customers and entice those who’ve lost contact while at the same time reducing marketing cost and client services for the company.
CRM is a business-wide strategy that includes customer interaction on all levels of the company as it’s critical in measuring and valuing the results of its implementation.
The benefits of adapting Customer Relationship Management system is believed to provide the following advantages:
- Quality and efficiency
- Decrease in overall costs
- Decision support
- Enterprise ability
- Customer Attentions
- Increase profitability
- Improved planning
- Improved product development
Just like any system, there are obstacles like inability to interpret and understand large complex data without adequate training. Obviously, everything will not be smooth sailing at first. However, considering all the benefits of using this system still has a lot of potential.