How to Take Charge of Your Online Store

October 12, 2012 | By | Reply More

Reading time: 2 – 4 minutes

Creating and maintaining a successful online store is no easy task. There are plenty of legal, technical, logistical, and company-related dynamics at play, from web hosting choices to individual page production, that must be coordinated well. Selling goods and services online at your own site can help save on fees with a third-party site, and help you maintain control of your products.

Ecommerce design is essential to a business that sells goods and services online. It’s important make strong choices to create an ideal site for your customers. Here are ways to take charge of your site’s online store experience.

Lay down the framework

Research web hosting options for the online store. Talk to friends who run sites, search the Web and make sure you get a great web host. Having a strong web hosting company will ensure the reliability of your store, along with having good experience to help you choose a descriptive and memorable domain name that resonates with customers.

5 Tips for Creating Online Store SuccessNail the Details

There are fundamental financial details to running an online store that are unavoidable, yet necessary to doing business online and critical to the integrity of the store. Research and know about these to start – merchant accounts, payment gateways, security, PCI compliance, sales tax, and shipping.

Protect Your Site

You also need to know your procedural and legal aspects of an online store to sell successfully. Consult a legal expert at the start for assistance on your site’s legal protections, as well as its terms and policies.

Stay Organized

Your site will thrive if you organize your products well. Integrate the design, photos, information, and more can put your online store above competitors. Make sure your information architecture (IA), search functions and filters work correctly. These elements alone can make or break a website from the shopper’s perspective.

Product description pages

Consider utilizing these ecommerce essentials for every product in your online store — product name, images, price, buy button, description text, other details (size, length, colors, etc.), quantity (to purchase), number available (i.e. limited stock), delivery information (i.e. ships in one week), related products and social media.

The importance of a product description page can’t be understated. Each product should list all relevant information, with social media sharing capabilities and related products that can certainly boost marketing and productivity from within the site and beyond.

Any successful e-commerce site will have these tips incorporated within. Start paving the foundation, managing the organization, and learning the mechanics for all of your products to begin building your ideal online store.

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Category: online revenue streams

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