Google-certified Ad Networks: To Enable or to Disable?

March 18, 2010 | By | 3 Replies More

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Google-certified ad networks are finally available to all publishers after its first inception on publishers located in North America and Europe. Google decided to allow third-party ad networks to display and compete on every publisher’s ad space that will potentially lead to higher earnings for its users in terms of revenue generation.

Google will then show ads in the system that will generate the most profit, whether they’re from Google-certified ad networks or from the AdWords program. Google however specifies that all Google-certified ad networks are required to adhere to their standards for user privacy, ad quality, and speed. They even set-up some requirements on third-party ad servers to make sure their compliance with Adsense’s policies.

As most third-party ad networks use tools similar to Google’s interest-based advertising to show more relevant ads to site visitors, the former was not permitted to collect data from publisher’s sites for the purpose of subsequent interest-based advertising. Google also allows Adsense publishers to opt out of receiving ads based on user interests from these certified networks which still embodies Google’s understanding of it’s users by giving more control on the choices they make. As Google continues to certify additional ad networks, they have reminded everyone that changes will not immediately take place on ads and earnings.

Publishers definitely would have different opinions on this recent change and eventually this will bring in more speculations, doubts, or fears aside from the more positive outlook of acceptance and promise for this new addition.

We all know that Google Adsense is the largest ad network online and it makes sense to me that they’re really trying their best to deliver greater benefits to their huge user base which is good however with this recent move, it came into me that it’s becoming a one-stop-shop since it would hold a more diverse ad network aggregate which might eventually decrease the number of independent signups on third-party ad networks because after all, Adsense has them so why bother signing-up for ValueClick Media or Chitika when you can find them showing ads on Adsense?

Monopolistic as it may sound but it seems that it might lead into something like it but I’m somewhat interested on how these third-party ad networks would take advantage of their Adsense presence while at the same time increasing or keeping their user base and their advertisers.

Will Google eventually buy ad networks close to bankruptcy just to keep these ad networks’ clients and put greater control over them?

Is Google trying to eat up its competition by gradually introducing smaller ad networks into their trap and eventually taking control over them without them knowing it?

Google Adsense will ultimately become a big ad network aggregating machine when its third-party ad network certification is completed. In the hopes of getting more revenue and higher returns on ad spaces allotted by publishers on their sites, Adsense is truly by far on a winning streak so to speak.

What do you think is its impact on ad network competition? Will you still bother joining in other ad networks aside from Google given that the other ad networks might consequently reject your application for lack of traffic, page views or quality compared to Google which promises more revenue especially with its third-party ad network addition?

Who wouldn’t want more revenue anyway? Publishers may sway in its favor however, ad network competition may dwindle but I’m hoping that third-party ad networks won’t loose sight of keeping their own users.

For the mean time, I might enable the service and see what happens hoping that soon a click would be worth a dollar or two although that might seem too much to ask but at least a cent per click should be gone. I wonder how ad optimizers would respond to these changes or if there’s anything special or an algorithmic change that would happen as well.

To disable the service would mean no chance of experimenting and knowing the real score behind this new scheme.

Will disabling the service help improve the performance of non-participating third-party ad networks to remain competitive in their rates and service?

I’m interested to know what’s in the mind of those non-participating ad networks.

I will not be surprised if in the future, non-participating ad networks might impose exclusivity within their system leading to banning Adsense ads on its members and applicants if the consequence of their participation leads to something unfavorable.

As an Adsense publisher, will you enable or disable Google-certified Ad Networks? Share your views.

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Category: online revenue streams

Comments (3)

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  1. If it’s anything that would earn me extra money, I’d definitely go for it. But I guess, I’ll take my time studying this before jumping in. I would love it if you could post an update later on if something new comes up or some experience regarding this prompts you to post it.
    .-= James Moralde´s last blog ..Is Using The Wonder Wheel In SEO Effective? =-.

  2. Mathdelane says:

    I certainly will James. I’m going to take a closer look on my Adsense earnings to figure out if there’s any difference after its implementation.

  3. Cool. Thanks Math.

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