Understanding Data Mining for Sales Growth

May 18, 2013 | By | Reply More

Reading time: 2 – 2 minutes

Companies for several decades have been implementing enterprise software solutions that drive efficiency and lowers cost of operation part of which is the collection of huge amounts of data. As technology progresses, companies continue to find the next generation of solutions that drive competitive advantage.

What companies don’t realize is that with enormous amounts of data they’ve been sitting on for decades may reveal a tremendous amount of insight about what their customers want and how they buy.

In order to be competitive, what companies need to realize is how to mine their data for information about products, customers, and markets. It’s paramount to understand how businesses outperform with PROS sales analytics using PROS big data app because it can drive competitive advantage by providing sales people with opportunities that close, offers that sell, and prices that win.

Mining historical purchasing patterns and identifying its attributes that drive buying behavior is just one of the many features of PROS big data app. Actionable insights that predict customer’s likelihood to make purchases and willingness to pay definitely provides sale people that much needed advantage to know their customer’s well through their buying patterns and knowing what products they want to buy.

Insights on pricing also provides sale people which prices customers are most likely to be attracted to thus improving customer’s buying experience while increasing sales at the same time.

There’s so much companies can do with their data if only they know how to make use of it to their advantage.

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Category: data storage

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