Reading time: 3 – 4 minutes Tweet Business people utilize social media to optimize outreach to customers and partners. Loyal consumers of particular companies are often interested in what executives have to say. Similarly, companies also have plenty of reasons to stay updated on the latest events relating to business partners. Being concise is an […]
Reading time: 2 – 2 minutes
Every day throughout the world businesses are spending a fortune to create websites that are appealing and designed for the sole purpose of drawing in new clients. Unfortunately, many business owners are left dumbfounded as to why their companies are not reaching the levels of success that they anticipate. Experts in the area of revenue retention have invested a great deal of time and energy into finding the answer and solutions that will help these companies. These professionals have found that without client retention the success levels will never reach their maximum potential even with constant online traffic.
Through the invention of cloud technology some experts have been able to design pertinent programs that deliver real results to this problem. Their cloud based applications and software programs are helping companies identify their customer’s purchased and usage patterns. This allows them to sell more of their products and services by increasing repeat customers when they can use adequate information to create upsell and cross-sell programs. These businesses can also improve their repeat revenue numbers by boosting customer retention and engagement that they can implement by using the information obtained through professionally designed cloud based applications and software programs they utilize.
Overall by ensuring that they can provide their customers with the products and services that are in demand a company is able to deliver more desirable and consistent results. This has a big impact on the way the customer views your business. It also will help to increase word of mouth referrals to the family and friends of these satisfied individuals and lead to higher levels of customer volume for the business overall.
Reading time: 2 – 4 minutes
Advertising needs to be in line with current trends in order to effectively target a modern audience, so you need to think carefully about how you can target your customers. Email marketing campaigns have been used for a long time, in concurrence with good blogging, and many people now prefer to be contacted via email marketing means.
Getting the Look
In order to create a sleek and modern email campaign, you need to think about the look of your emails. Ideally, keep the amount of text limited: your email will probably be one of many in each customer’s Inbox, and they are unlikely to have the time or inclination to read reams of text. Instead, keep your information short and snappy, perhaps redirecting customers to a blog where they will find full articles and more information.
Using images in your emails is a good way to create a clear brand image and illustrate the information that you are giving. However, you need to make sure that your images will be viewable, and that different internet programmes will still display your content. In order to get this right, you might want to purchase some specifically designed software which helps you compose and send your marketing emails. The best email marketing software will enable you to insert a range of different file types (JPEGs, GIFs, and even video files), and allow them to be displayed, no matter which email or internet programme your customers are using. This is particularly important for mobile email users: images and video files may not load properly (and flash can sometimes pose problems), so it’s worth spending money on software initially in order to get this right.
Content is King
Your emails can look incredible, but if the content isn’t right you’ll lose people’s interest very quickly. Seasonal posts are great for linking your business with your customers’ daily lives, and they are more likely to read something that seems relevant or topical. Try and come up with interesting headlines to break up your email and attract the reader’s attention, and do use links wherever practical. This can be particularly effective if you are giving away a limited amount of information and want to direct people to your website or blog. Think of different ways to present your links: simple copied and pasted addresses are not exciting to look at, so think about creating a button that readers can click on for more information. Make sure you label it clearly by using a caption; ‘Click here for more!’ ‘Keep reading here’. Try to avoid being overly ‘salesy’; you are trying to develop the relationship that you hold with your customers, and giving them the hard sell will turn them away very quickly.
Reading time: 2 – 4 minutes
Creating and maintaining a successful online store is no easy task. There are plenty of legal, technical, logistical, and company-related dynamics at play, from web hosting choices to individual page production, that must be coordinated well. Selling goods and services online at your own site can help save on fees with a third-party site, and help you maintain control of your products.
Ecommerce design is essential to a business that sells goods and services online. It’s important make strong choices to create an ideal site for your customers. Here are ways to take charge of your site’s online store experience.
Lay down the framework
Research web hosting options for the online store. Talk to friends who run sites, search the Web and make sure you get a great web host. Having a strong web hosting company will ensure the reliability of your store, along with having good experience to help you choose a descriptive and memorable domain name that resonates with customers.
Nail the Details
There are fundamental financial details to running an online store that are unavoidable, yet necessary to doing business online and critical to the integrity of the store. Research and know about these to start – merchant accounts, payment gateways, security, PCI compliance, sales tax, and shipping.
Protect Your Site
You also need to know your procedural and legal aspects of an online store to sell successfully. Consult a legal expert at the start for assistance on your site’s legal protections, as well as its terms and policies.
Your site will thrive if you organize your products well. Integrate the design, photos, information, and more can put your online store above competitors. Make sure your information architecture (IA), search functions and filters work correctly. These elements alone can make or break a website from the shopper’s perspective.
Product description pages
Consider utilizing these ecommerce essentials for every product in your online store — product name, images, price, buy button, description text, other details (size, length, colors, etc.), quantity (to purchase), number available (i.e. limited stock), delivery information (i.e. ships in one week), related products and social media.
The importance of a product description page can’t be understated. Each product should list all relevant information, with social media sharing capabilities and related products that can certainly boost marketing and productivity from within the site and beyond.
Any successful e-commerce site will have these tips incorporated within. Start paving the foundation, managing the organization, and learning the mechanics for all of your products to begin building your ideal online store.
Reading time: 2 – 2 minutes
While some businesses still find the internet a hard and vast space to penetrate, the advantages of getting started at it is just one vital part to hurdle but it goes a long way from there especially when you start selling and making profit.
Starting an online ecommerce business and selling is not as easy as anyone thinks but in due time with consistent efforts and sincere desire to serve customers can make wonders. But how exactly can you start an online store?
Firstly, you need to register a domain name which reflects the type of business or products you are trying to offer. One you get your domain name registered, you have to find a decent web hosting company to help you get the domain name up and running and ready for web software installation.
When it comes to web platforms, there are many to choose from e.g. OSCommerce, some use Joomla, Drupal and even WordPress.
Once your desired platform is installed to your server (webhost), next thing to do is design your website and fill it with the contents and pages you’d like to have. For ecommerce sites, the next step would be finding a reputable online store software that easily integrates with any web platform just in case you may change platforms in the future just to make the transitions smooth.
After picking up your desired ecommerce solution, you simply need to populate it with your product information then you’re good to go. Marketing comes next and this is where your patience will be tested. Of course with SEO and social media factors to consider, selling and making a profit is a huge part of the challenge.
Reading time: 2 – 4 minutes
An independent marketplace established since 2007 widely known as ebuzzing has finally opened its doors to Filipino bloggers with blogs written in the English language.
Ebuzzing is a promising platform where advertisers and bloggers gather together to form a cooperation wherein the latter supports the former in building buzz for their campaigns thus increasing visibility, and traffic in exchange of monetary rewards.
Ebuzzing which is a part of the WIKIO which is a communication group specializing in social media currently employs about 50 collaborators, in France, the UK, Spain, Italy and Germany and is financed by investment funds from Lightspeed and Gemini. This year alone, the group heavily invested in technology and international development.
Ebuzzing’s network of blogs adhere to a number of factors such as the blog’s age, updating frequency, the number and the quality of comments, number of inbound links and pages indexed are among its criteria.
Blog monetisation on Ebuzzing is fairly as simple as communicating your advertiser’s messages to your readers in the form of video campaigns with dedicated players, using syndicated or bannerized videos (with sample images below) or by writing sponsored write-ups.
Over the years, Ebuzzing has worked with numerous globally recognized brands like Coca-Cola, Intel, MTV, L’Oreal, MasterCard, Toyota, eBay, and Warner Bros among others. They have always remained transparent with their voice as they require bloggers to include disclaimers within their posts while at the same time ensuring hyperlinks “no follow” so that search engines don’t recognize them as “paid links” thus preventing blogs from losing page rank.
So if you want to get the chance to participate on exciting campaigns, get paid for it (of course) and receive product incentives without damaging your blog’s pagerank and reputation plus earn from UK-based blog referrals, then go ahead and register on ebuzzing.com today!
This Sponsored Post was brought to you by our friends from Ebuzzing.com.