Category: case study
Reading time: 2 – 4 minutes Last week, software technical support services employees were elated with vindication when a website identifying itself as Canadian web consultancy firm, Aptiquant, released a survey of “100,000 internet users” which showed that those who choose Microsoft’s Internet Explorer over other web browsers were markedly less intelligent. For the majority [...]
Reading time: 2 – 4 minutes People who are not so self-conscious may somewhat raise their brows over this succeeding post but allow me to simply focus on the salient aspects of the study. Well known male cosmetic and personal grooming brand Gillette recently commissioned a study of more than 500 HR professionals through a survey [...]
Why Companies Like Reputation Changer?
Reading time: 2 – 4 minutes Love Google+? When Google+ first hit the Internet, it was met with a mixture of enthusiasm and skepticism. The enthusiasm stemmed from the fact that it was a social network from Google, one of the most prominent brands in the world; what could go wrong? The skepticism, meanwhile, came [...]
Shopper Engagement Rules for 2012 and beyond
Reading time: 2 – 2 minutes The past year highlights a tremendous change brought about by the boom of the digital marketplace which created an offset to the years of economic challenge and uncertainty. Around the world, companies are always looking forward to the create the most creative and successful campaigns that will surely engage [...]
