RSSCategory: case study

Survey Linking Internet Explorer to Low Intelligence: A Hoax

August 6, 2011 | By | Reply More

Reading time: 2 – 4 minutes

Last week, software technical support services employees were elated with vindication when a website identifying itself as Canadian web consultancy firm, Aptiquant, released a survey of “100,000 internet users” which showed that those who choose Microsoft’s Internet Explorer over other web browsers were markedly less intelligent. For the majority of tech geeks and web enthusiasts, the findings proved something they’d seemingly known for years: only dummies use the default PC web browser. The survey hit the blogosphere like wildfire and caught the attention of major news networks overnight.

internet explorer iconThere was only one problem: the survey wasn’t real, and neither was the web consultancy firm that had allegedly conducted it.

Despite being one of the first major news organizations to break the story, the BBC looked into the survey a little harder this week after readers started to seriously doubt the validity of the findings. Granted, nobody thought the survey was scientific or a true indicator of Internet-user intelligence, but what the BBC discovered did shock everyone.

It turns out that Aptiquant, the firm that claimed responsibility for the survey, was completely fictitious despite the creator of the hoax going to great lengths to conceal the true nature of the imaginary consultancy. The Aptiquant website included images and data lifted from a French web-development firm.

The firm, which calls itself Central Test, published a press release denying any connection to the incident other than the fact that their website had been mirrored.

Unfortunately, for the countless computer technology connoisseurs who have been forever adamant about the appalling weakness of Internet Explorer, proof that the web browser is linked to low intelligence continues to be under scrutiny.

However, the pseudo-scandal does shed light on the ongoing battle of the web browser. Internet Explorer still struggles with a reputation for being the nitwit’s way to the net. The sentiment is so widespread that it took a week for anyone to bother to validate the claims made by the fictitious Aptiquant. Even though the survey was always viewed as just an elbow to the rib of IE users, it was considered believable that a survey of the habits of 100,000 web-users would result in those who prefer IE having lower intelligence on average.

So for Microsoft, who have been very optimistic about the positive reception of IE 9, the whole story is still depressing even if the survey isn’t true. It means people are willing to believe that Internet Explorer and idiocy go hand-in-hand. Survey or not, the prevalence of that sentiment is what should keep Microsoft’s IE department up at night.

Looks Complements Getting a Job or Promotion: Gillette Study Shows

September 29, 2009 | By | 1 Reply More

Reading time: 2 – 4 minutes

People who are not so self-conscious may somewhat raise their brows over this succeeding post but allow me to simply focus on the salient aspects of the study.

Well known male cosmetic and personal grooming brand Gillette recently commissioned a study of more than 500 HR professionals through a survey conducted by Harris Interactive has exclaimed that 84% of HR professionals who responded agreed that well-groomed employees have higher chances of getting promoted up in the corporate ladder compared to those who are not so well-groomed.

Career expert, Mark Jeffries and GQ style correspondent, Brett Fahlgren are invited by Gillette to share their expertise by supplementing the study with their own insights as to its relevance in today’s competitive job market.

The nature of today’s job market is pretty much congested with too many talents but meager opportunities. Most often, the candidates that standout are the ones chosen.

As far as qualifications—education and experience are considerably weighed. However, based on the study, HR practitioners merit those who create a lasting impression especially for entry level applicants and those aspiring for the higher positions in the corporate ladder.

Even the dirtiest jobs will require you to at least dress up a bit and show your best foot forward at first before they would even hire you. Being well-groomed doesn’t mean you have to be handsome or as gorgeous as a model. It simply implies the wellness and the confidence of being able to carry yourself well even in the most stressful situations like an interview.

If you have what it takes or is willing to take yourself to the next level, Gillette has designed the Gillette Career Advantage to provide guys with the proper tools, information, and expert advice to empower them in today’s rapidly growing and ever competitive job market. In line with these, the Gillette Resource Center works closely on how Gillette products can help make this job seeking experience a success and every promotional endeavor a fruitful one.

What’s your stance on this? Leave your comments and let’s start talking.

Pls. note that above badge has been scraped out by some plugin incompatibility issues and is not intentional. This is a sponsored post.