Picking the Right Player for Video Content Marketing

December 31, 2017 | By | Reply More

Reading time: 1 – 2 minutes

A picture says a thousand words and a video probably much more. Therefore, it will probably come as no surprise that content marketers are increasingly turning to video, especially after a study by HubSpot revealed that embedding videos in landing pages can increase conversion rates by as much as 80%.

Obviously, simply adding video to a page doesn’t guarantee such an increase. Video content needs to be carefully planned and produced. Viewers generally want to be entertained. If a video is really funny, it may even become viral, which would save thousands of advertising dollars. In any case, make sure to keep it short and straight to the point. What problem does your product or service solve? This should be clear and convincing right from the start, since not all viewers might finish watching the video.

Another important aspect of successful video content marketing is choosing the best website video player. Sure, one could simply upload a video to YouTube and embed it on the page. But that doesn’t only look cheap, it might also not be the best option to get even close to that 80% conversion rate. A video player that is customizable as well as interactive and that allows embedding links might be the best option, if a direct sale is the goal. But even for branding purposes, a less generic video player might be a good idea, especially for premium brands.

Tags: , ,

Category: apps, web authoring

Leave a Reply