Archive for October, 2012

Modernise Your Marketing Campaign

October 30, 2012 | By | Reply More

Reading time: 2 – 4 minutes

Advertising needs to be in line with current trends in order to effectively target a modern audience, so you need to think carefully about how you can target your customers. Email marketing campaigns have been used for a long time, in concurrence with good blogging, and many people now prefer to be contacted via email marketing means.

Getting the Look
marketing campaignIn order to create a sleek and modern email campaign, you need to think about the look of your emails. Ideally, keep the amount of text limited: your email will probably be one of many in each customer’s Inbox, and they are unlikely to have the time or inclination to read reams of text. Instead, keep your information short and snappy, perhaps redirecting customers to a blog where they will find full articles and more information.

Using images in your emails is a good way to create a clear brand image and illustrate the information that you are giving. However, you need to make sure that your images will be viewable, and that different internet programmes will still display your content. In order to get this right, you might want to purchase some specifically designed software which helps you compose and send your marketing emails. The best email marketing software will enable you to insert a range of different file types (JPEGs, GIFs, and even video files), and allow them to be displayed, no matter which email or internet programme your customers are using. This is particularly important for mobile email users: images and video files may not load properly (and flash can sometimes pose problems), so it’s worth spending money on software initially in order to get this right.

Content is King
Your emails can look incredible, but if the content isn’t right you’ll lose people’s interest very quickly. Seasonal posts are great for linking your business with your customers’ daily lives, and they are more likely to read something that seems relevant or topical. Try and come up with interesting headlines to break up your email and attract the reader’s attention, and do use links wherever practical. This can be particularly effective if you are giving away a limited amount of information and want to direct people to your website or blog. Think of different ways to present your links: simple copied and pasted addresses are not exciting to look at, so think about creating a button that readers can click on for more information. Make sure you label it clearly by using a caption; ‘Click here for more!’ ‘Keep reading here’. Try to avoid being overly ‘salesy’; you are trying to develop the relationship that you hold with your customers, and giving them the hard sell will turn them away very quickly.

How to Take Charge of Your Online Store

October 12, 2012 | By | Reply More

Reading time: 2 – 4 minutes

Creating and maintaining a successful online store is no easy task. There are plenty of legal, technical, logistical, and company-related dynamics at play, from web hosting choices to individual page production, that must be coordinated well. Selling goods and services online at your own site can help save on fees with a third-party site, and help you maintain control of your products.

Ecommerce design is essential to a business that sells goods and services online. It’s important make strong choices to create an ideal site for your customers. Here are ways to take charge of your site’s online store experience.

Lay down the framework

Research web hosting options for the online store. Talk to friends who run sites, search the Web and make sure you get a great web host. Having a strong web hosting company will ensure the reliability of your store, along with having good experience to help you choose a descriptive and memorable domain name that resonates with customers.

5 Tips for Creating Online Store SuccessNail the Details

There are fundamental financial details to running an online store that are unavoidable, yet necessary to doing business online and critical to the integrity of the store. Research and know about these to start – merchant accounts, payment gateways, security, PCI compliance, sales tax, and shipping.

Protect Your Site

You also need to know your procedural and legal aspects of an online store to sell successfully. Consult a legal expert at the start for assistance on your site’s legal protections, as well as its terms and policies.

Stay Organized

Your site will thrive if you organize your products well. Integrate the design, photos, information, and more can put your online store above competitors. Make sure your information architecture (IA), search functions and filters work correctly. These elements alone can make or break a website from the shopper’s perspective.

Product description pages

Consider utilizing these ecommerce essentials for every product in your online store — product name, images, price, buy button, description text, other details (size, length, colors, etc.), quantity (to purchase), number available (i.e. limited stock), delivery information (i.e. ships in one week), related products and social media.

The importance of a product description page can’t be understated. Each product should list all relevant information, with social media sharing capabilities and related products that can certainly boost marketing and productivity from within the site and beyond.

Any successful e-commerce site will have these tips incorporated within. Start paving the foundation, managing the organization, and learning the mechanics for all of your products to begin building your ideal online store.